If you’re checking out my blog, I bet you’re thinking about opening your own crystal shop!
When I was in your shoes, I searched everywhere for guidance about how to source crystals and start selling. But there were few resources that actually covered what to expect when you start a crystal store.
Now that I have a 5 star Etsy crystal shop, I can share the strategy I used to make my business grow and thrive. That’s why I created this blog – to help people make extra income in their spare time, by following their love for crystals.
Starting any business requires an investment of your money and time. So before committing to anything, make sure that selling crystals is something that you’ll be good at AND enjoy!
You need this to build a successful crystal shop
Let me be real with you – to have a profitable crystal shop, you must have a deep interest in natural crystals, stones, or minerals.
Some sellers connect and resonate with the metaphysical, energetic, and healing properties of crystals. Others are self described “rock hounds” with an interest in natural specimens, and the geology that forms these cool rocks and minerals.
You don’t have to be an expert, or have years of experience to start out. But, you do need an appetite to research and learn quickly. Otherwise you’ll tire easily of sourcing new crystals and following crystal trends.
The work of buying new inventory never ends – so if you find this boring instead of exciting, you won’t enjoy having a crystal shop.
Opening a crystal shop could be right for you if:
You want to make money with a business that you run from home in your spare time
The flexibility of having an Internet-based business is so refreshing! Many people open crystal shops because they can be their own boss, set their own hours, and use their imagination to create a brand perfectly tailored to them.
You have a background or interest in marketing and e-commerce
If creating your own website or store, taking great product photos, and connecting with customers on social media sounds like fun to you – that’s what having an online crystal shop is all about!
You want to help people by connecting them with crystals that have deep meaning to them
To many people, you’re not just mailing them a rock – you’re sending them a stone with energy that will help them meditate and heal from trauma. Or maybe the crystal will ease their child’s fears about going back to school.
As a crystal shop owner, helping customers find the exact stones that call to them is extremely fulfilling. Reading reviews like this makes my day:
Selling crystals might not be a fit for you if:
You need to make money fast
There are costs to starting an online retail business. In addition to crystals, you’re going to invest in supplies too. Once you break even on your investment, you start paying taxes on your profits.
Expect to invest several hundred dollars (USD) to get your store started, at minimum. Most businesses take at least a year to become profitable.
Technology stresses you out
Here’s a list of products and apps that I use for my crystal shop:
- Digital camera
- Google Drive
Did reading that make you nervous?
Don’t despair – you don’t have to be a computer genius to start a crystal store. And you don’t have to use all of those platforms to start.
But the more comfortable you are with technology and the Internet, the easier it will be for you to quickly grow your shop.
You only want to sell crystals from North American suppliers
Crystals are found all over the world. Some crystals are only found in certain locations. So even if you buy wholesale crystals from the US or Canada, their items were most likely sourced from other countries.
If you’re in North America, local suppliers can be a good place to start because shipping costs are cheaper. But, you do need a business license to shop with most North American wholesalers.
Over time you’ll find that their selection can be limited. And it’s usually more expensive than buying directly from overseas. Limiting yourself to buying American could hurt your store in the long run.
You don’t really care about crystals
If you don’t have a passion or personal interest in learning about minerals and their origins, you’ll quickly become tired and burned out.
If you’re indifferent about crystals, except for seeing them as a potential business opportunity – take that entrepreneurial energy and invest it in another idea.
So, what do you think?
Are you ready to take the leap? Check out my 8 step framework to start a crystal shop for what to do next!